For many members, the most compelling reason to join an association is the opportunity for personal and professional advancement through education. Whether your education program is standard, focused on industry trends or highly complex and tailored to the special interests of evolving member segments, offering world-class education will not only provide value for your existing members but, if developed correctly, will also help you to identify and attract new members.
Your association’s goal should be to utilize the most valuable and relevant sources of knowledge available to develop your educational content and then deliver that content to your members using a variety of relevant delivery formats. By aligning your education plans to your organization’s overall strategy, your organization will be poised to grow through the value its education programs provide. This is the most significant benefit we provide for our client organizations.
SmithBucklin client organizations benefit from customized, comprehensive and flexible education and program services designed to meet the unique needs of any association. We offer support in all aspects of education, from initial planning to execution, evaluation and beyond. Associations are able to utilize our resources to research, survey and analyze their industry, competition, and existing products and services to better understand and develop programs to meet the unique needs of members and stakeholders.
In addition, SmithBucklin works with client organizations to plan and create educational and professional development plans, including:
- Research and analysis of industry, competition and existing products and services.
- Analysis and execution of educational member surveys and past performance data.
- Assessment of existing program structures and development of strategic education plans.
- Identification of expectations and organizational readiness for implementation plans, program evaluations and strategy.
- Creation of strategic organizational objectives and/or scorecard metrics to determine the success of products and services.
- Cost benefits and potential value analysis of product solutions aligned to the educational plan.
