Marketing and communications represents the “face” and “voice” of the association to its members, industry and communities of interest. But for the most successful, forward-looking associations, the traditional role of marketing and communications is being retooled to fuel organizational growth in new ways. Today’s successful associations must be able to compete effectively with the for-profit community for their constituency’s time, investment and influence. These organizations are using marketing and communications strategically to create a strong brand and to convey and demonstrate their value proposition in powerful, effective ways.

At SmithBucklin, we believe that branding, marketing and communications go beyond the successful execution of program and campaign deliverables. Our client organizations are able to develop marketing and communication plans that are based on solid research and analysis that support the overall objectives of the organization. This collaborative approach results in effective positioning and messaging that produce the desired results for every project, from a full-blown marketing campaign to Web site content and design to effective invitations to special events.