SmithBucklin client organizations are able to achieve increased revenues through the strategic selling of their assets via exhibit and sponsorship sales to support their annual or regional conferences; targeted year-round partner programs or the sale of à la carte offerings.
SmithBucklin's sales professionals help client organizations grow through:
- Creating a strategic sales plan that is designed to meet and exceed the association’s revenue goals.
- Assessing the organization’s assets and making recommendations regarding pricing and packaging.
- Building, maintaining and growing an in-depth client relationship management database that expands the business partners to the association.
- Developing and sustaining long-term relationships with key decision makers and influencers to secure revenue for the association.
- Identifying additional revenue opportunities through the development of year-round partner programs that leverage the complete portfolio of the association's assets to maximize revenue.
- Collaborating with SmithBucklin's market research and product development professionals to identify new products and services to increase the association’s value in the market place.
Client associations may choose to utilize a pay-for-performance fee structure that is commission-based for the selling of their assets (exhibits, sponsorships and à la carte offerings), as our client organizations' success is SmithBucklin's success. In addition, associations can take advantage of our services to generate a full asset and market evaluation that produces recommendations for the creation of new packaging, pricing and potential new products and services. The one-time project fee for this service includes marketing strategies to support the growth of a diverse revenue stream for the client association.
