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We invite you to read through a variety of article and papers written by SmithBucklin thought leaders to provide insight and support for our client organizations and the association industry.
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*search for keywords in title and summary
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"Seven Ways to Maximize Volunteers' Time"
Mark Thorsby, vice president, SmithInstitute, bylined the FORUM magazine article, "Seven Ways to Maximize Volunteers' Time." The article notes that volunteers are becoming less willing to spend time working on behalf of an association and offers strategies for maximizing a volunteers' limited time.
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Forum
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"A Better Mousetrap: New Trends for 2012"
Linda Schwartz, senior director, Marketing & Communication Services, bylined the article, "A Better Mousetrap: New Trends for 2012," for Association Conventions & Facilities. The article recommends three tweaks you can make in the new year to help improve the attendee experience, increase an organization's efficiency and boost the bottom line.
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Association Conventions & Facilities
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"Come Into My Website, Said the Association to the Visitor"
Linda Schwartz, senior director, Marketing & Communication Services, bylined an article for Association Conventions & Facilities titled, "Come Into My Website, Said the Association to the Visitor." The article highlights how three of SmithBucklin's associations enhanced their annual meeting websites, resulting in increased registrations and revenue.
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Association Conventions & Facilities
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"How to Put Your Own Event Stimulus Plan Into Action"
Executive Vice President of Event Services, Brad Weaber, bylined an article in the October/November 2011 edition of Association Conventions & Facilities magazine. The article, "How to Put Your Own Event Stimulus Plan Into Action," Brad offers examples of how organizations are thinking out-of-the-box to create new and continuous sources of revenue from their events.
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Association Conventions & Facilities
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"The New Role Mobile Apps Play in Meeting Planning"
Howard Fisher, vice president, Sales Services, and Dave Weil, vice president, Event Services, bylined an article for Association TRENDS titled, "The New Role Mobile Apps Play in Meeting Planning." The article notes that the presence and effects of mobile technology are everywhere and because of this, it is no longer a question of whether an association needs to incorporate this dynamic techlogy into its meetings, but rather how it can do so effectively.
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Association TRENDS
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"Have Your Cake and Eat It, Too: Keep F&B Quality High and Costs Low"
Linda Schwartz, senior director, Marketing & Communications Services, bylined an article for Association Conventions & Facilities titled, "Have Your Cake and Eat It, Too: Keep F&B Quality High and Costs Low." The article includes 10 tips for controlling food and beverage expenses while meeting the expectations of today's attendees.
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Association Conventions & Facilities
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"Gain a Competitive Edge: Consider Telecommuting to Recruit, Retain Top Talent"
Kristine Collins, a manager in SmithBucklin's Technology Industry Practice, bylined an article in the May 2011 edition of FORUM magazine. The article, titled "Gain a Competitive Edge: Consider Telecommuting to Recruit, Retain Top Talent," addresses how and why companies make telecommuniting a part of their business practices.
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Forum
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"Hosted Buyer Programs: Not Your Father's Trade Show"
Linda Schwartz, senior director, Marketing & Communications Services, bylined an article for Association Conventions & Facilities titled, "Hosted Buyer Programs: Not Your Father's Trade Show." The article takes a closer looks at hosted buyer programs, which can be an interesting alternative to traditional trade shows.
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Association Conventions & Facilities
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"10 Things I Wish I'd Known About Governance"
Mark Thorsby, vice president, Consulting Services, bylined an article in the January 2011 edition of Associations Now, titled, "10 Things I Wish I'd Known About Governance." In the article, Thorsby highlights some of the things he wished he had been told when he began his 35-year career working with the governing boards of volunteer organizations.
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Associations Now
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"The Innovation Equation"
Stephanie Schall, senior director, Marketing & Communications Services, bylined an article for the December 2010 edition of Associations Now, titled, "The Innovation Equation." The article shares the four key factors that provide an association with the foundation needed to embark on an innovation strategy with confidence.
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Associations Now
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"Small Budget, Large Experience"
Linda Schwartz, senior director, Marketing & Communications Services, bylined an article for Association Conventions & Facilities titled "Small Budget, Large Experience." The article shares ideas from SmithBucklin's Event Services professionals regarding how to deliver a high-quality event within the confines of a reduced budget.
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Association Conventions & Facilities
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"The Art and Science of Recruiting"
Leslie Muir, SmithBucklin's executive vice president of Human Resources, bylined an article in the October 2010 edition of FORUM magazine. The article, titled "The Art and Science of Recruiting," addresses the steps SmithBucklin has taken to ensure the company attracts, selects and retains the best talent.
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Forum
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"The Reins in Africa"
Lauren Deaton, manager, Courtesy Associates, bylined an article in the September 2010 edition of Chatter, the official newsletter of the capital chapter of the Professional Convention Management Association. The article, titled, "The Reins in Africa," focuses on several key points that need to be considered when planning a meeting in Africa.
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Chatter
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"Small Staff, Big Results"
Linda Schwartz, senior director, Marketing & Communications Services, bylined an article for Association Conventions & Facilities titled "Small Staff, Big Results." The article offers tips on how to plan and execute a great conference with a small staff, without feeling stressed or over stretched.
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Association Conventions & Facilities
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On My Honor, I Will: The Journey to Integrity-Driven® Leadership
Henry S. Givray, President & CEO of SmithBucklin, is featured in the 2009 book, On My Honor, I Will: The Journey to Integrity-Driven® Leadership by Randy G. Pennington. Chapter 2 of the book, "What Does Integrity Have to Do With It?" features a case study on Givray, as well as his insight into what defines a leader.
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Leadership
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