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Thought Pieces

We invite you to read through a variety of article and papers written by SmithBucklin thought leaders to provide insight and support for our client organizations and the association industry.


 
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 Displaying page 1 of 4, items 1 to 15 of 52.
“How Do You Know if Your Strategy Is Successful?”

SmithBucklin’s Anita O’Boyle, director, Event Services, and Kim Vinciguerra, senior manager, Event Services, bylined the Association Conventions & Facilities article, “How Do You Know if Your Strategy Is Successful?” In the article, O’Boyle and Vinciguerra discuss how clear and focused strategy plays a critical role in event management. The two also discuss how to build, implement and evaluate strategic plans through real-world examples and management tips.

Association Conventions & Facilities
"7 Ways the Sequester Could Impact Your Meetings"

Tamela Blalock, coordinator, Courtesy Associates, bylined the One+ Magazine article, "7 Ways the Sequester Could Impact Your Meetings." The article focuses on how your upcoming meetings could be impacted by the Sequestration.

One+ Magazine
"How to Energize and Focus on Younger Members"

Brad Weaber, executive vice president, Event Services, bylined an article in Association Conventions & Facilities, titled, "How to Energize and Focus on Younger Members." In the article, Weaber addresses the generation gap that exists when it comes to members engagement levels and offers examples of programs that SmithBucklin's client organizations have found to be successful with younger members.

Association Conventions & Facilities
"Turning the Latest Gadgets into Powerful Strategies"

Executive Vice President of Event Services, Brad Weaber, bylined an article in the August edition of Association News, titled, "Turning the Latest Gadgets into Powerful Strategies." In the article, Weaber discusses how attendees expect trade shows to contain technological innovations, and he offers some examples that have helped SmithBucklin client organizations create successful events.

Association News
"What Happened? Don't Panic! Five Tips for Successful Onsite Crisis Mitigation"

Linda Schwartz, senior director, Marketing & Communication Services, bylined the article, "What Happened? Don't Panic! Five Tips for Successful Onsite Crisis Mitigation," for Association Conventions & Facilities magazine. The article includes five tips from Eric Johnson, senior manager, Event Services, that associations can use to make certain they are as prepared as possible to deal with onsite emergencies. 

Association Conventions & Facilities
"How to Use Technology to Accelerate Business"

Executive Vice President of Event Services, Brad Weaber, bylined an article in the February/March edition of Association Conventions & Facilities magazine, titled, "How to Use Technology to Accelerate Business." With associations continuing to operate in a cost-conscious environment and looking for new ways to optimize spending and ensure effectiveness, Weaber addresses how Technology can help associations provide innovation and value by fueling growth.

Association Conventions & Facilities
"A Better Mousetrap: New Trends for 2012"

Linda Schwartz, senior director, Marketing & Communication Services, bylined the article, "A Better Mousetrap: New Trends for 2012," for Association Conventions & Facilities. The article recommends three tweaks you can make in the new year to help improve the attendee experience, increase an organization's efficiency and boost the bottom line.

Association Conventions & Facilities
"Come Into My Website, Said the Association to the Visitor"

Linda Schwartz, senior director, Marketing & Communication Services, bylined an article for Association Conventions & Facilities titled, "Come Into My Website, Said the Association to the Visitor." The article highlights how three of SmithBucklin's associations enhanced their annual meeting websites, resulting in increased registrations and revenue.

Association Conventions & Facilities
"How to Put Your Own Event Stimulus Plan Into Action"

Executive Vice President of Event Services, Brad Weaber, bylined an article in the October/November 2011 edition of Association Conventions & Facilities magazine. The article, "How to Put Your Own Event Stimulus Plan Into Action," Brad offers examples of how organizations are thinking out-of-the-box to create new and continuous sources of revenue from their events.

Association Conventions & Facilities
"The New Role Mobile Apps Play in Meeting Planning"

Howard Fisher, vice president, Sales Services, and Dave Weil, vice president, Event Services, bylined an article for Association TRENDS titled, "The New Role Mobile Apps Play in Meeting Planning." The article notes that the presence and effects of mobile technology are everywhere and because of this, it is no longer a question of whether an association needs to incorporate this dynamic techlogy into its meetings, but rather how it can do so effectively.

Association TRENDS
"Have Your Cake and Eat It, Too: Keep F&B Quality High and Costs Low"

Linda Schwartz, senior director, Marketing & Communications Services, bylined an article for Association Conventions & Facilities titled, "Have Your Cake and Eat It, Too: Keep F&B Quality High and Costs Low." The article includes 10 tips for controlling food and beverage expenses while meeting the expectations of today's attendees.

Association Conventions & Facilities
"Gain a Competitive Edge: Consider Telecommuting to Recruit, Retain Top Talent"

Kristine Collins, a manager in SmithBucklin's Technology Industry Practice, bylined an article in the May 2011 edition of FORUM magazine. The article, titled "Gain a Competitive Edge: Consider Telecommuting to Recruit, Retain Top Talent," addresses how and why companies make telecommuniting a part of their business practices.

Forum
"Hosted Buyer Programs: Not Your Father's Trade Show"

Linda Schwartz, senior director, Marketing & Communications Services, bylined an article for Association Conventions & Facilities titled, "Hosted Buyer Programs: Not Your Father's Trade Show." The article takes a closer looks at hosted buyer programs, which can be an interesting alternative to traditional trade shows.

Association Conventions & Facilities
"10 Things I Wish I'd Known About Governance"

Mark Thorsby, vice president, Consulting Services, bylined an article in the January 2011 edition of Associations Now, titled, "10 Things I Wish I'd Known About Governance." In the article, Thorsby highlights some of the things he wished he had been told when he began his 35-year career working with the governing boards of volunteer organizations.

Associations Now
"The Innovation Equation"

Stephanie Schall, senior director, Marketing & Communications Services, bylined an article for the December 2010 edition of Associations Now, titled, "The Innovation Equation." The article shares the four key factors that provide an association with the foundation needed to embark on an innovation strategy with confidence.

Associations Now