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Please contact us directly regarding any media relations request.
Aaron Smith
Tel: 312.673.5949
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We invite you to read the latest news about SmithBucklin client organizations and our company that received the attention of the media.
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*search for keywords in title and summary
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"Seven Ways to Maximize Volunteers' Time"
Mark Thorsby, vice president, SmithInstitute, bylined the FORUM magazine article, "Seven Ways to Maximize Volunteers' Time." The article notes that volunteers are becoming less willing to spend time working on behalf of an association and offers strategies for maximizing a volunteers' limited time.
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Forum
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"A Better Mousetrap: New Trends for 2012"
Linda Schwartz, senior director, Marketing & Communication Services, bylined the article, "A Better Mousetrap: New Trends for 2012," for Association Conventions & Facilities. The article recommends three tweaks you can make in the new year to help improve the attendee experience, increase an organization's efficiency and boost the bottom line.
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Association Conventions & Facilities
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"Outlook 2012"
Executive Vice President of Event Services, Brad Weaber, was featured in the Association Conventions & Facilities article "Outlook 2012." The article suggests that, while there are reasons to be enthusiastic about the meetings industry in 2012, there are also reasons to be cautious.
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Association Conventions & Facilities
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"ACVB to Foreign Tourists, Conventioneers: Y'all Come"
Cele Fogarty, vice president, Event Services, was featured in a December 28, 2011 article in the Atlanta Journal-Constitution, titled, "ACVB to Foreign Tourists, Conventioneers: Y'all Come. " The article addresses how the Atlanta Convention & Visitors Bureau is ramping up efforts to attract more foreign visitors, and Cele discusses how this is driven by the new, global nature of business.
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Atlanta Journal-Constitution
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"One Association, Three Great Ideas for Boosting Revenue"
The Independent Oracle Users Group (IOUG) is featured in the Association Meetings article, "One Association, Three Great Ideas for Boosting Revenue." The article looks at how IOUG was able to boost its annual revenue and its content for members, during a time when many associations were struggling to make profits. Carol McGury, senior vice president of Education & Learning Services and executive director of IOUG, addresses the three steps the organization took to achieve the recent success.
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Association Meetings
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"Come Into My Website, Said the Association to the Visitor"
Linda Schwartz, senior director, Marketing & Communication Services, bylined an article for Association Conventions & Facilities titled, "Come Into My Website, Said the Association to the Visitor." The article highlights how three of SmithBucklin's associations enhanced their annual meeting websites, resulting in increased registrations and revenue.
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Association Conventions & Facilities
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"How to Put Your Own Event Stimulus Plan Into Action"
Executive Vice President of Event Services, Brad Weaber, bylined an article in the October/November 2011 edition of Association Conventions & Facilities magazine. The article, "How to Put Your Own Event Stimulus Plan Into Action," Brad offers examples of how organizations are thinking out-of-the-box to create new and continuous sources of revenue from their events.
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Association Conventions & Facilities
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"The New Role Mobile Apps Play in Meeting Planning"
Howard Fisher, vice president, Sales Services, and Dave Weil, vice president, Event Services, bylined an article for Association TRENDS titled, "The New Role Mobile Apps Play in Meeting Planning." The article notes that the presence and effects of mobile technology are everywhere and because of this, it is no longer a question of whether an association needs to incorporate this dynamic techlogy into its meetings, but rather how it can do so effectively.
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Association TRENDS
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Make Your Conference a 365-Day Event (Your members will thank you!)
Marketing & Communications Services staff members Linda Schwartz, senior director, and Kara Dress, senior manager, were featured in the September 2011 FORUM magazine article, titled, "Make Your Conference a 365-Day Event (Your members will thank you!)." The article discusses ways to provide members with valuable content all year – not only during an organization's annual meeting or conference.
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Forum
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The Power of Partnership - The Vaule of Working with CVBs
Executive Vice President of Event Services, Brad Weaber, was featured in the August/September 2011 Association Conventions & Facilities article "The Power of Partnership - The Vaule of Working with CVBs." Brad discusses the importance of CVBs for marketing ideas, among other things, particularly in regard to exhibitors.
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Association Conventions & Facilities
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Speakers and Entertainment - The Newest Trends That Spark Attendance
Senior Director of Education and Learning Services, Susan Farrell, was featured in the August/September 2011 Association Conventions & Facilities article "Speakers and Entertainment: The Newest Trends That Spark Attendance." Susan explains the link between event speakers, their content and attendence levels.
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Association Conventions & Facilities
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"Embracing the iPad"
Dave Weil, vice president, Event Services, was featured in the August 2011 Meetings and Conventions magazine article, titled "Embracing the iPad." The article looks at the reasons why tablet computers are fast becoming an essential tool for meetings.
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Meetings and Conventions
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"Fight Against Kidney Disease"
The American Society of Nephrology's Kidney Week 2011 is profiled in the July edition of Convene magazine, in the article, "Fight Against Kidney Disease." Cele Fogarty, vice president of SmithBucklin's Event Services, discusses the unique challenges and goals involved with putting on this event, which typically draws 13,000 attendees and more than 165 exhibitors.
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Convene
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"SmithBucklin Acquires The France Foundation, a CME Provider"
Meetings and Conventions magazine reported that SmithBucklin has acquired The France Foundation, a provider of accredited continuing medical education (CME). The article notes that The France Foundation will operate as a wholly owned subsidiary of SmithBucklin and will retain its brand name and headquarters location in Old Lyme, Conn.
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Meetings and Conventions
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"Associations Are Revamping Websites"
SmithBucklin's Carolyn Faehling, senior vice president & chief executive, Technology Industry Practice, was featured in the July 8, 2011 edition of CEO Update, in the article titled, "Associations Are Revamping Websites." The article notes that associations are updating their websites to include interactivity, value-added services and more.
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