According to the Center for Exhibition Industry Research (CEIR), U.S. companies spend nearly $24 billion annually exhibiting at industry trade shows.
Trade shows assist companies with achieving their sales and marketing objectives and provide access to important industry communities. They also provide attendees with information on new product innovations, product education and networking. SmithBucklin offers organizations the unique opportunity to grow their shows, while at the same time assisting exhibitors and attendees to realize their objectives.
Organizations benefit from SmithBucklin's experience as one of the most respected and active participants in the trade show industry, managing more than 55 shows ranging in size from 1,000 to nearly 1,000,000 net square feet (100 to 70,000 square meters), including five trade shows that have been designated in the top 200 largest by Tradeshow Week magazine over the years. We also offer client organizations significant experience in managing "heavy equipment" shows involving intense, unforgiving logistical issues.
Top 10 SmithBucklin-managed Trade Shows* (in net square feet)
*Includes biennial and triennial shows
Overall, SmithBucklin's team of dedicated exhibit and trade show professionals helps client organizations to manage more than 1.9 million net square feet of exhibit space each year.
Our experience and unmatched understanding of creating buyer and seller environments that enhance networking, highlight innovation and create opportunities for idea sharing will help drive increased and sustained show growth, and value for your exhibitors and attendees.
With our efforts carefully customized to meet organization requirements and goals, our professionals manage all facets of the trade show effort, including:
- Strategic show assessment
- Convention facility searches and selection
- General service contractor negotiation and selection
- Trade show, exhibit and sponsorship sales
- Exhibitor/attendee marketing
- Exhibit space management
- Online and on-site exhibit space selections
- On-site exhibit hall management
- VIP care
- On-site exhibitor customer services
- Event budgeting/financial management
- Ongoing and wrap-up reporting
- Future show recommendations
Above all, the success of any trade show can be traced to up-front planning and preparation. Therefore, our professionals thoroughly review an organization's previous shows and become familiar with their culture and mission, event objectives, and operating policies and procedures. Through this deliberate approach, we ensure success. And at the conclusion of each show, SmithBucklin also provides the necessary audits, event recommendations and reports to measure return on investment.
