Membership Recruitment & Retention

For business and trade associations and professional membership organizations, developing a compelling value proposition is a core ingredient for successfully recruiting, engaging and retaining members. For SmithBucklin client organizations, the chief staff executive is responsible for gaining a deep understanding of the membership landscape and working with professional colleagues to leverage leading practices and experience to develop and communicate value to members and prospects. He or she also ensures that the value of membership is delivered and reinforced through all of the organization’s activities.

Thought Leadership, News and Accolades

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