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| Client Case Studies |
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Reinventing a Trade Show
North American Building Material Distribution Association (NBMDA)
A SmithBucklin client for over 10 years, NBMDA represents a network of building materials distributors and manufacturers dedicated to developing and promoting the effectiveness of distribution processes to improve member profitability and growth through education, networking and information exchange.
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| Challenge: |
NBMDA had a traditional trade show in a market crowded with similar events. It was increasingly difficult to distinguish this event from numerous other trade shows in a very competitive environment. |
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| Solution: |
SmithBucklin changed the event into a table top exhibition specifically designed to provide vendors and company presidents a forum to efficiently meet and conduct meaningful business. |
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| Results: |
Vendors are pleased that all of their time is spent with senior decision-makers, and members find the format very efficient for getting the information they need to make purchases. NBMDA has created a significant non-dues revenue source that is far less costly to manage than a full trade show. An ancillary benefit is that this event has proven to be an excellent source of new members. |
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