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SmithBucklin serves organizations across the broad spectrum of the health care profession, including physician, nursing, dental, clinical research, academic and multi-disciplinary groups. Today we provide full-service management to 19 health care organizations including the Society of Gynecologic Oncologists, the National Association of Orthopaedic Nurses, the American Association of Cardiovascular and Pulmonary Rehabilitation, the Society of Gastroenterology Nurses and Associates, the American Association of Legal Nurse Consultants, and the American Society for Bone and Mineral Research. Collectively, our full-service health care client organizations represent $30 million in total annual budgets and nearly 40,000 members. SmithBucklin also provides function-/project-specific services to an additional 16 health care organizations. See a complete list of our health care client organizations.
Cost containment measures prevent many health care professionals from attending conferences, the typical vehicle for delivering educational content. Consequently, members of health care associations and societies are demanding more educational value for their dollar. Organizations are challenged with finding creative methods of delivering educational content outside of conferences. Additionally, they encounter some or all of the following challenges:
- Shrinking pool of volunteer leaders with less time to commit
- Severe cost-containment pressures and identifying viable non-dues income streams
- Increased competition for attendee time, dollars and commitment
- Providing tools to help manage and deliver quality patient care - from how to code a claim correctly, to efficient ways to run a practice
- Providing information on the most current treatment for diseases/conditions
- Developing effective strategic partnerships with related industry organizations
- Uncertainty about the future
At SmithBucklin, we understand that in order to compete and grow, a health care association today must:
- Improve its ability to create and deliver new and unique member value and enhanced individual professional growth, focusing on educational opportunities
- Pursue and develop alliances and coalitions with allied organizations and special interest groups in order to advance legislative agendas
- Reduce dependence from traditional revenue sources by aggressively and creatively developing new opportunities
- Acquire strategic leadership, innovation, speed and change management as core organizational competencies
- Invest in strategic marketing and branding
- Commit to ongoing visioning and strategic planning
- Adopt a governance culture and structure that emphasizes speed, strategic thinking, accountability and flexibility
SmithBucklin offers significant knowledge, experience and resources to support the missions and objectives of health care societies, associations, foundations, academies, certification boards, research organizations and institutes. The professionals in our health care industry practice offer unmatched association expertise and specific knowledge of the issues, challenges and actions distinctive to the changing health care environment. From legislative and regulatory advocacy, to building successful industry relations programs, to understanding the intricacies of journal publishing and management issues, our team brings extensive experience, considerable knowledge of many issues unique to health care associations, and an overall passion for the professions they represent.
We work hard to stay ahead of issues, trends and actions impacting health care organizations and the members and stakeholders they represent. One example is the annual SmithBucklin-hosted Leadership Forum that brings together our health care volunteer client leaders to discuss current and emerging issues, and more importantly, solutions, leading practices and lessons learned.
Some areas in which SmithBucklin offers expertise and resources particularly relevant and important to health care organizations include:
- Legislative and regulatory advocacy
- Educational meeting management, including CME/CEU accreditation and management of the peer review/abstract submission process
- Industry and corporate relations including fund raising and sponsorship development
- Journal management, including self-published and third-party contract negotiations and management
SmithBucklin currently provides staff support for third-party publishing of scientific journals such as Gynecologic Oncology, Gastroenterology Nursing, The Journal of Hand Therapy, Journal of Esthetic and Restorative Dentistry, and Orthopaedic Nursing. We also publish scientific journals in-house, including The Journal of Legal Nurse Consulting, which is the journal for the American Association of Legal Nurse Consultants.
Additionally, SmithBucklin provides staff support for all Practice Statements and Guidelines as well as for developing and publishing promotional documents to increase awareness and education among the health care community as well as the public at large.
Please contact us to learn more about our Health Care Industry Practice, and how it might serve your organization.
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