Exhibit, Sponsorship & Advertising Sales
SmithBucklin’s experienced sales professionals help the client organizations they serve create and implement strategic sales plans, identify new revenue opportunities, and develop and sustain long-term relationships with key decision makers and influencers in the vendor buyer community. By increasing revenues through the strategic selling of assets via exhibit and sponsorship sales, targeted year-round partner programs or the sale of à la carte offerings, organizations are able to meet and exceed their budgeted goals.
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“SmithBucklin continues to exceed our expectations with your sales initiatives and we’re absolutely thrilled with your continued success on positioning and selling our media and event assets.”
Board Member, Assisted Living Federation of America
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SmithBucklin sales professionals implement a four-step methodology for exhibitor, sponsorship and advertising sales.
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Organization Sells 8,000 Square Feet of Exhibit Space for International Events
Representatives for the International Baking Industry Exposition (IBIE) traveled to Munich to sell exhibit spaces to exhibitors at iba, the world’s leading bakery trade fair. With iPads to display the IBIE floor plan, the team spoke with 150 qualified contacts representing 113 prospective companies, two-thirds of which were new sales leads for IBIE. As a result, IBIE placed more than 8,000 square feet on hold for future events.
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“We reverse engineer our sponsorship package development to create new offerings that focus on meeting a sponsor’s objective. This approach has helped our client organizations add new sources of non-dues revenue, deliver increased return on investments for sponsors and improve sponsor retention.”
Dave Burnell, SmithBucklin
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