Research is no longer a luxury for most associations. As new sources of growth become more difficult to find and resources become more and more limited, making smart decisions based on objective data is the key to the growth, development and success in today's marketplace. In fact, successful associations are finding that research is becoming an integral element of strategic planning, marketing, member services and product/services development.
SmithBucklin's Market Research team serves organizations of all sizes in the development and implementation of successful research projects and statistical programs. Our services are tailored to meet each organization's specifications and goals, and do so within established budgets and time frames. Our work can be categorized into three distinct areas:
Research as a strategic management tool for volunteer leadership and staff
- Membership needs assessment surveys
- Member satisfaction surveys
- Prospective member surveys
- Readership surveys
- Trade show audience surveys
- Marketplace/ audience assessment and analysis (environmental scan)
- Brand value/perception
Research as a membership benefit or public relations tool
- Industry profiles
- Ongoing statistical programs
- Benchmark studies
- Financial and operating ratio studies
- Special issue studies
- Wage and compensation studies
Research as an evaluation/tracking tool
- Session and CME/CEU evaluations
- Ballot processing
- Conference attendee evaluations
Our team is staffed with full-time professionals with significant educational backgrounds and experience in the areas of questionnaire design, methodology selection, information processing, statistical and strategic analysis, and data presentation. SmithBucklin works closely with our clients through all phases of the research process, from formation of research objectives to reporting the results.
SmithBucklin is fully automated and equipped with integrated, state-of-the-art data tabulation and graphics software including SPSS, Microsoft Access, Excel, PowerPoint and WinCross. We also have the ability to post data-integrated surveys online and scan survey questionnaires using our sophisticated in-house equipment.
Please contact us to learn how our full-service management capabilities can benefit your organization.
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