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According to Tradeshow Week, the average number of exhibiting companies dropped by 17 percent from 2002 to 2003. Business travel in general has also dropped dramatically during the past two years. However, in the face of such news, association executives must continue to deliver successful exhibit and trade shows in order to secure their organization's short-term revenue and long-term survival.
SmithBucklin is uniquely equipped to help associations succeed despite such odds. We are one of the most respected and active participants in the trade show industry, managing over 55 shows ranging in size from 1,000 to 1,100,000 net square feet. Included are five trade shows designated in the top 200 by Tradeshow Week. We also have significant experience in managing "heavy" shows involving intense, unforgiving logistical issues. Overall, SmithBucklin's team of dedicated exhibit and trade show professionals are responsible for more than 3.5 million net square feet of show space.
The fact that we are an association management company also provides our client organizations with results-generating advantages as compared to companies that focus on show management alone. We offer organizations deeper overall resources and unmatched understanding of the overall needs and requirements of volunteer-governed associations. These differences have helped us drive increased - and sustained - exhibitor participation in many SmithBucklin managed trade shows. To learn about how SmithBucklin helped Car Care World Expo double its size, click here.
We focus on the fact that member satisfaction is often measured by how well an organization provides an environment for business-to-business exchange. We offer the experience and insights necessary for associations to meet that challenge, while also ensuring that exhibitors and sponsors enhance attendees' experiences and gain the exposure they desire.
With our efforts carefully customized to meet client requirements and goals, our professionals manage all facets of the effort, including:
- Strategic assessment
- Convention facility searches
- General service contractor negotiation
- Sales plan development
- Trade show, exhibit and sponsorship sales
- Exhibitor/attendee marketing
- Exhibit space management
- VIP care
- On-site services
- Event budgeting/financial management
- Ongoing and wrap-up reporting
The following SmithBucklin service units work closely with our Exhibit & Trade Show Management team to design and deliver comprehensive, seamless and integrated solutions:
Marketing & Communications
Convention & Event Management
On-Site Technology Solutions
Above all, however, the success of any trade show can be traced to up-front planning and preparation. Therefore, our professionals thoroughly review our clients' previous shows and become familiar with their culture and mission, event objectives, and operating policies and procedures. Through this deliberate approach, we ensure success. And at the conclusion of the show, the SmithBucklin team will provide the necessary audits and reports to measure your return on investment.
Please contact us to learn more about how SmithBucklin can help your organization with your next trade show.
Please contact us to learn how our full-service management capabilities can benefit your organization.
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