SmithBucklin’s “20 for 2019”

The following are 20 key TRENDS, ISSUES and DEVELOPMENTS that will impact associations in the coming year. While we don’t have a crystal ball, our people do get a first-hand look at what is affecting associations through the work they do alongside volunteer leaders, industry partners and their colleagues. Our “20 for 2019” is our opportunity to share what we’ve learned with you.

These thought pieces may reinforce or challenge opinions you already have, or they may provide new insights that will become top of mind. Either way, we hope that this forward-focused content will help encourage thinking, discussion and action that will matter for your organization.

 
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Welcome

Matt Sanderson
President & CEO

Welcome

Welcome to Circuit, now in its 16th year of publication. This 2019 edition is special to us at SmithBucklin because it marks our 70th year as a company! A 70th anniversary is commonly signified by iron, and you will see the metal evoked throughout this year’s design.

We see this milestone as an opportunity to showcase the power and reach of associations. And so we asked 70 luminaries from a range of professions and industries why they believe associations are critically important. Their answers are featured on the website. I am hopeful that you’ll enjoy reading these quotes as much as we enjoyed putting this entire issue together.

We will also use the occasion of our 70th anniversary to reconnect with the many SmithBucklin alumni in the association community and beyond, to celebrate and reaffirm our commitment to making a difference, and to examine our strengths and aspirations as we prepare for our next chapter.

This year’s edition also features a “20 for 2019” section, which captures the perspectives of our colleagues and experts outside our company on 20 key trends, issues, and developments that will impact associations in the coming years. In addition, we keep you updated on our latest news and highlights, including our recent acquisition of 360 Live Media.

On behalf of our entire team, I would like to wish you a successful 2019.

Onward!

 
70 QUOTES FOR 70 YEARS
“Associations give their members three huge advantages: greater strength, more information, and deeper relationships. That’s why associations have existed since ancient Greece and why they’re more valuable than ever in today’s fast-changing world.”
GEOFFREY COLVIN
Sr. Editor at Large, Fortune Magazine
“The most successful people in every industry belong to and are active in their trade associations because iron sharpens iron. If you want to supercharge your career, join your association, get involved, and get around the most successful people in your field.”
RUBEN GONZALEZ
Four-time Olympian and best-selling author
“Humans are social beings, emotional beings, logical beings, and political beings. Associations foster every dimension of our humanity.”
WARREN FARRELL
Ph.D.
Author
“Though associations are often formed by like-minded individuals, there is opportunity for individual growth since each member provides a unique perspective. Associations allow cultivation of relationships outside your area of expertise that open new vistas and opportunities.”
MARK ELENDT
Sr. Mathematician, SideFX,
and four-time Academy Award winner
“Associations matter because ideas matter. By allowing members to share what they know with each other, and by challenging members to make sure that what they know doesn’t limit what they can imagine, associations play a vital role in helping organizations and leaders thrive in the present and invent a more prosperous and compelling future.”
WILLIAM TAYLOR
Co-Founder, Fast Company magazine; author;
former Editor, Harvard Business Review
“In the tourism industry, associations are critically important. For Louisiana, they allow for networking among different organizations to further our goal to continue strengthening and sharing our unique brand.”
BILLY NUNGESSER
Lieutenant Governor, Louisiana
“Associations carry the weight for their constituents and make the case at a state and/or national level for important physician- and health-focused programs. In my mind, this is to the benefit of patients, health professionals, and institutions.”
HERB PARDES
M.D.
Former CEO, New York-Presbyterian Hospital and
the New York-Presbyterian Healthcare System
“Being a part of an association is like being a part of a team. You are much stronger as a group than you are as one individual. If you want to be good at what you’re doing, every day is a learning process. Associations are integral to success and growth.”
JOE THEISMANN
Former Quarterback, Washington Redskins
“Associations provide the common ground for like-minded people to pursue their passions, find mentors and lifelong friends, effect change through service and advocacy, and pay it forward in a continuous improvement pattern. They allow us to learn, grow, and thrive personally and professionally.”
JUDY RICH
CEO, Tucson Medical Center
“Associations support industries and professions through innovation, advocacy, professional development opportunities, and more, all while driving economies – both locally and globally – and contributing to society’s greater good. That’s why I’m proud Chicago is a magnet for association headquarters and destination for their events.”
RAHM EMANUEL
Mayor, Chicago
“Washington, D.C., is proud and grateful to be home to hundreds of associations, representing a diverse group of people, missions, and values. These associations employ Washingtonians, bring together members from across the country and beyond, and have played an important role in helping us become one of the strongest local economies anywhere in the world.”
MURIEL BOWSER
Mayor, Washington, D.C.
“Associations are critically important for professional development, personal relationships, and the numerous opportunities they offer to tap into a network of colleagues.”
DESPINA KARTSON
Global Director, Business Development & Communications,
Jones Day
“In an age of information bombardment, coming together with shared intention is a necessity. It allows us to distill complex issues so that we can get things done and make a real difference. Associations bring out the best in all of us, ensuring we are driving our industries and society forward.”
SHERRIF KARAMAT
President & CEO, Professional Convention
Management Association
“Involvement in the Association for Nursing Professional Development has prompted me to think more globally and has challenged me to explore new possibilities. It’s like the ultimate think tank! I have benefited both personally and professionally from my membership.”
CHRIS WILSON
Sr. Director, Nursing Education & Professional Development,
Vanderbilt University Medical Center
“Associations, through the power of many, bring change to our industry. Without associations, this all would be much more difficult and slow.”
MIKE CLARE
Systems Engineer, Boeing Research & Technology
“Associations are a very important part of the American economy. They provide a highly effective environment for individuals and corporations with similar interests to combine and collaborate to create economic value, develop beneficial government policies, and drive personal and professional growth.”
JOE POPOLO
CEO, The Freeman Company
“Associations are all about people coming together to make significant and meaningful contributions to an industry they are passionate about. This volunteerism is essential in making the world a better place!”
MICHELLE MASON
FASAE, CAE
President & CEO, Association Forum
“When associations meet, they bring the best and the brightest together for a common goal that can make a global impact. That impact can determine our future. We need associations to be the independent bodies that they are to keep our world moving forward and making it a better place for generations to come.”
TY SPEER
President & CEO, Tourism Vancouver
“When you commit fully to association membership, not just dip your toe in the water, the relationship is endlessly fruitful. The right association participation can be what your business needs to accelerate from a start-up and small player to an industry leader.”
JAMIE IZAKS
Co-Founder and President, All Points Public Relations;
Co-Founder, Northern Illinois Franchise Association
“In a business environment where platform-based business models are expanding, associations are ahead of the curve. By being the platform for industry, regulatory and market information, associations help their members’ thrive and become more resilient to risk.”
MICHELLE L. KORSMO
President & CEO, Wine & Spirits Wholesalers of America
“What I believe has always made trade and industry associations so powerful and relevant is the combined power of three things: the ability to bring stakeholders together, the nonprofit mission motivation, and the evolution of the value proposition over the decades. Now more than ever associations are central to advancing the American economy and strengthening our workforce.”
DON NEAL
Founder & CEO, 360 Live Media
“Associations respond to the needs of the community to solve problems that cannot be solved alone. The need for this has never been greater. The speed of change makes the role of associations in closing the gap between discovery and practice ever more essential.”
PAUL E. BORAWSKI
Co-Founder, Leading by Association;
former CEO of the American Society for Quality
“Our locations of employment move from place to place, but our association is the constant that drives years of lifelong learning, network development, and community. We are better individuals when we engage with associations, and associations are better when we engage with them.”
TONY LORENZ
CEO, PRA Business Events
“It wasn’t until I attended my first Association for Computing Machinery SIGGRAPH conference that I met the people who make the art and technology happen, and realized there’s a way to become one of them. The association showed me a path to do many of the things I always hoped to do in life.”
DR. PAUL DEBEVEC
Sr. Staff Engineer, Google VR; Academy Award winner;
Adjunct Research Professor, Institute for Creative Technologies
“The best professional decision I have made is to join associations! They greatly expanded my circle of connections and, as a volunteer, they gave me opportunities to build and hone leadership and speaking skills.”
CORBIN BALL
Owner, Corbin Ball & Co.
“Associations give diffused peoples and organizations the ability to pack a punch when it comes to telling their story or creating an impact for the common good. Associations make it possible for individuals to learn from one another.”
RICK LIERZ
President & CEO, Franklin Building Supply
“About thirty years ago, I joined the Romance Writers of America. It’s proven to be the single smartest move of my writing career. My lifelong friendships have come from this group, along with more hours of wise counsel and emotional support than I can count.”
SUSAN ELIZABETH PHILLIPS
New York Times-bestselling author whose books
are published in more than 30 languages
“The role that associations play in convening face-to-face meetings cannot be understated, especially when it comes to building meaningful connections. The meetings that associations host are a much-valued part of Hilton’s business, and the impact they have for their members is priceless.”
CHRISTOPHER NASSETTA
President and CEO, Hilton Worldwide
“I’m an association fan! Most industries and professions today are changing so fast that no one individually can keep up with all of the changes. Associations provide a vital link with other professionals dealing with similar issues and the opportunity to learn what others are doing to adapt and thrive.”
DENNIS SNOW
20-year tenure at Walt Disney World
and the Disney Institute; author
“Associations are important because they can make your organization grow. They can help organizations be more creative and innovative. And they can help support the work of all members and make them more efficient at their jobs.”
JOSE SUAREZ
Director of the Neurosciences Critical Care Unit,
John Hopkins Medicine
“The great strength of associations is an engagement model that facilitates education, collaboration, thought leadership, and advocacy that benefits the community it represents.”
JOHN MATELSKI
Chief Innovation and Information Officer,
DeKalb County Department of Innovation & Technology
“Associations allow a valuable collective of professionals, practitioners, and subject-matter experts to build a strong sense of community, shared values and common grounds. They also provide a platform to cascade knowledge and debate key questions or points-of-view among the group, and that can make a big impact on our world.”
RANA KOMAR
President, Central Region, Weber Shandwick
“At VisitDallas, we’re heavily involved in our industry’s leading associations because there is no better networking, and the resources these associations provide, from education to advocacy, help us grow in our field. I can’t imagine effectively selling the city without them.”
PHILLIP JONES
President & CEO, Dallas Convention & Visitors Bureau
“Professional and civic associations not only give us a chance to apply our known talents for a common good, they help us to develop muscles that we may not be using in our daily work. Some of my most rewarding moments have resulted from my volunteer work for associations.”
JENNIFER STEANS
President & CEO, Financial Investments Corporation
“One of the most important roles of associations is recognizing contributors. So many volunteers keep the wheels of commerce and charity rolling. Associations celebrate their contributions. Where else will non-celebrity, ordinary mortals get standing ovations?”
PAULA GOEDERT
Partner, Barnes & Thornburg LLP
“Trade associations provide an opportunity for individual companies, small and large, to have a voice in federal and state legislative activities where the group’s voice has a far greater impact than an individual. They also allow businesses to stay more connected and informed on daily industry news, trends, and industry challenges.”
RANDY REYER
Sr. Director, EnerSys
“The National Collegiate Athletic Association provides student athletes with the platform to compete at the highest level. Thanks in part to the power of associations, Loyola University Chicago and our students have made a name for themselves in the world of intercollegiate athletics.”
STEVE WATSON
Director of Athletics, Loyola Chicago
“Gathering with people from across the country provides a great opportunity to me. It has built confidence in the work I do, and also given me ideas on how to do this work better.”
TRACY BAIM
Publisher, Chicago Reader
“At Marriott, we are very appreciative of our work with associations. They play an important role in the areas of advocacy, education, and research. Each year, we look forward to welcoming associations and their members at our hotels and playing a small role in the community building and networking that associations foster.”
ARNE M. SORENSON
President & CEO, Marriott International
“Associations create a safe environment to share ideas. They help push industries forward. They create new opportunities to communicate with others and have real conversations so you can understand their problems and find solutions together.”
POL JEREMIAS
Lead Graphics Software Engineer, Pixar Animated Studios;
Co-Founder, Beautypi (Shadertoy)
“It’s no fallacy that some of the most significant institutions of social and cultural advancement were built by associations. We simply accomplish more when we work together. By the way, real friendships are a pleasant side effect of joining professional groups.”
WELZ KAUFFMAN
President & CEO, Ravinia Festival Association
“The value of belonging to a professional nursing organization like the Society of Pediatric Nurses cannot be overestimated. Our nurses return from the annual conference energized, inspired, and ready to advance and influence the practice of pediatric nursing.”
CHERI HUNT
MHA, BSN, RN, NEA-BC
Sr. Vice President for Patient Care Services & CNO,
Children’s Mercy Kansas City Hospital
“Associations are critically important because of the opportunities they offer members to advance their own work and their field. Through my experiences in the American Evaluation Association, I’ve improved my practice and developed an amazing network of colleagues and friends.”
LESLIE GOODYEAR
Ph.D.
Principal Research Scientist,
Education Development Center
“Associations play an integral role in our industry, and are truly a part of Hyatt’s success.”
JACK HORNE
Global Head of Sales and Revenue,
Hyatt Hotels Corporation
“Associations constantly strive to do good work, and they impact all of our lives. Chicago is proud to be the second largest contingency of association headquarters in the world, and a place where associations can fit right in and thrive.”
DAVID WHITAKER
President & CEO, Choose Chicago
“At their very best, associations are where the like-minded can band together and speak truth to power with a single, unified voice. They are where an industry or profession can gain the trust of the public and do good for society. They are where professionalism is developed and recognized, commerce is advanced, and the biggest problems are solved.”
MICHAEL REED
Principal, Bloch & Reed Association Advisors
“It’s clear that business professionals who join and are active in associations benefit greatly from the relationships that they form with their peers, and the career and professional resources that they receive from their associations. When members and their companies grow, develop, and prosper, we all prosper.”
CLAUDIA ST. JOHN
SPHR, SHRM-SCP
President, Affinity HR Group, Inc.
“I’ve found associations to be an essential part of my professional development over the years, opening up opportunities I wouldn’t have otherwise had. There’s really no match for the peer-to-peer connections and collaboration opportunities with others who share your interests.”
SUSAN EMERICK
Founder, Brands Rising LLC; author
“Associations mean community, advancement, and growth. It is critically important to participate in associations to form valuable connections with colleagues and give voice to a profession.”
DR. STEVEN KAWCZAK
Ph.D., CHCP
Sr. Director of Professional Development, Cleveland Clinic
“Associations enable stakeholders with common interests to stimulate action and create change that provides an accurate response to the interests and needs of the members.”
LIOR GELFAND
CEO, Ortra Ltd.
“Associations are the lifeblood of industries. Through the various companies I’ve led, associations have always been an invaluable catalyst for connecting with other businesses, discussing critical issues, learning from thought leaders, and creating ways to deliver more value to customers.”
BRYAN JUREWICZ
COO & CRO, Arrow Payments
“Associations impact the lives of billions around the world. Whether it’s advocating for a more inclusive society or training professionals to serve others, associations are at the forefront of disrupting and improving the world in which we live.”
JIM ZANIELLO
FASAE
President, Vetted Solutions
“From coordinating strategic initiatives on a local, state, and national level to advancing business innovations that support sustainability and growth, associations are vital to the success of our industry. I’ve experienced first-hand the power of associations from both a business and professional affiliate perspective.”
ROGER GERMANN
President & CEO, The Florida Aquarium
“The association community is a critical part of the overall business structure in Washington, D.C. The investment by the association community in hotels, restaurants, transportation, and more supports our entire city. Associations are part of the fabric of our community.”
ELLIOTT L. FURGESON II
President and CEO, Destination DC
“Associations provide valuable opportunities to grow your brand, your network, and your leadership skills. In the case of the International Live Events Association, it has provided me with an endless source of inspiration and creativity.”
SARA GRAUF
Sr. Vice President, Event Strategy and Services,
San Francisco Giants
“Associations assert their importance by supporting and encouraging their members to thrive in a world experiencing profound transformation. They play a critical role in helping their stakeholders navigate the complexity and uncertainty of the new world that is unfolding around them.”
JEFF DE CAGNA
FRSA, FASAE
Executive Advisor, Foresight First LLC
“The work of associations impacts virtually every facet of our daily lives. As we all navigate through what Thomas Friedman has called the ‘Age of Accelerations,’ associations can play a more central and impactful role in shaping our nation’s dialogue about the world we envision for the future, and how we can make it a reality.”
JAY YOUNGER
FASAE
President & CEO, McKinley Advisors
“Associations are important because the work of the individual is multiplied when part of a whole. As an example, through the American Association of Occupational Health Nurses we are better able to promote worker health and safety, and advocate for legislation at the national level.”
JENNYLYNN BALMER
MPA, RN, COHN-S, CSP, FAAOHN
Occupational Health Nurse Consultant,
Army Public Health Center
“Despite the promise of technology to better connect us, we live in a very disconnected world. Associations fill that void by providing a sense of community and connectedness that we all need and want. We are all looking for a reliable source of trusted peers and resources, and associations are uniquely positioned to provide this.”
JOHN FOLKS
President & Principal, Minding Your Business, Inc.
“My active involvement in numerous professional associations has certainly helped advance my career. Associations not only provide access to valuable resources, but also provide networking opportunities to create professional relationships with peers and experts in one’s field.”
WENDY BUDIN
Ph.D., RN-BC, FACCE, FAAN
Associate Dean and Professor,
Rutgers School of Nursing
“Associations allow members in a particular field to connect with each other on a personal and professional level. The professional connections ensure that each member is knowledgeable and has the necessary resources. The personal connections can lead to both more professional opportunities and rewarding friendships.”
STACY SINGER
Sr. Vice President, Northern Trust
“Associations help their members build valuable connections through their involvement in conferences, workshops, committees, boards, working groups, and more. All of these opportunities are essential for our personal and professional growth and success!”
KATHRYN E. NEWCOMER
Ph.D.
Director, Trachtenberg School of Public Policy and
Public Administration, The George Washington University
“Connecting customers with one another through an association provides two key benefits: shared knowledge and a sense of community. Shared knowledge makes our customers more successful, and the sense of community leads to increased feedback. As our success depends on our customers’ success, an association is a self-reinforcing, full-circle play.”
BEN MARKS
Magento Evangelist, Magento
“Associations are important because they enable organizations to fulfill their missions by leveraging strong foundations and relationships.”
DEBBIE KOROMPILAS
National Head of Client Experience, BMO Wealth Management
“Associations allow members to come together to help solve problems, share best practices and promote issues of common interest through effective, focused policy and business agendas. Successful and effective trade associations inspire their members to prepare for the future and serve as fierce champions of the industry.”
RICHARD HUNT
President &CEO, Consumer Bankers Association
“Associations are critically important. They raise the standard of their respective professions and industries. They help train our workforce. They undertake research that saves lives. They fill voids that for-profits or government agencies cannot fill. Associations are an unstoppable force for good in our society!”
BILL PAWLUCY
CAE, MPA, IOM
Founder & CEO, Association Options
“In addition to being a catalyst for professional development, advocacy, business development, and networking, associations also offer important conventions and meetings that provide a strong, ongoing value to attendees.”
GEORGE AGUEL
President & CEO, Visit Orlando
“Associations are critically important to me personally because they are a resource to broaden my industry knowledge, expand my personal and professional network, and develop my leadership skills. They provide access to best practices and new ideas that I wouldn’t have otherwise.”
GWENDOLYN MCNUTT
CSEP
Regional External Affairs Manager, Comcast
“Belonging to many professional and trade associations over the last 40 years has allowed myself – and my employees – the opportunity to continue education, learn about industry trends, and work cooperatively with competitors and customers to create a better and more expansive market environment for all. The money and time we have invested in support of associations has produced an incredible return.”
ALLEN J FREED
President, AJ Freed, LLC;
former CEO, Gum Technology Corporation
“Associations help advance every profession, industry, and cause, and they engage in a wide range of activities that enhance our quality of life. For those of us who have chosen to work and volunteer in associations, it’s rewarding to know that the work we do touches so many people and improves so many lives.”
JOHN H. GRAHAM IV
FASAE, CAE
President & CEO, American Society of Association Executives