Social Media
By using tools that include LinkedIn, Twitter, Facebook, YouTube, Google+ and more, SmithBucklin helps organizations gain immense benefits from maintaining an engaging, evolving and value-creating social media presence. Our marketing and communication specialists work with associations to build strong social media community management and advertising strategies that not only enhance brand visibility and information sharing, but also deliver dynamic, cutting-edge content that can engage members, attract new audiences and position an organization as the leader of its industry.
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User Group Grows Twitter Audience by 1,000 percent
Through various community management and social media engagement efforts, the Independent Oracle Users Group grew its Twitter audience from just 300 followers to more than 5,500 followers in two years, a 1,000 percent increase.
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Social Media Creates Buzz for Certification Program
The National Association of Healthcare Access Management (NAHAM) used the web to revitalize its certification program promotions. First, the team developed dynamic graphics and compelling copy for the certification landing page. Then, NAHAM promoted its certification programs using social media. Buttons, banners and calls to action helped dramatically increase the number of applicants to NAHAM’s certification programs.
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