Virtual experiences play a unique role in an association’s long-term and permanent event strategy. Associations need to convene to fulfill their missions, and virtual experiences enable organizations to meet, engage with members, and diversify their business models. The opportunity to provide information, continuing education, and connections are still very much present – and for some industries and professions, even intensified – with a virtual experience.
We believe the question facing associations is not if an organization should pivot to a virtual experience, but when.
Based on our own experiences with associations over the past 70+ years, we’re excited to introduce SmithBucklin VXP℠, our approach to building virtual experiences to enable organizations to meet, engage with communities, and diversify their business models. SmithBucklin VXP℠ is a process designed for executive directors and boards to identify and articulate how a virtual experience fits in with an organization’s long-term event strategy. These insights are used to design, market, and monetize a custom virtual experience that addresses a market need or provides a desired solution.