Virtual Experiences

Virtual experiences play a unique role in an association’s long-term and permanent event strategy. Associations need to convene to fulfill their missions, and virtual experiences enable organizations to meet, engage with members, and diversify their business models. The opportunity to provide information, continuing education, and connections are still very much present – and for some industries and professions, even intensified – with a virtual experience.



We believe the question facing associations is not if an organization should pivot to a virtual experience, but when.



Our Capabilities                                     SmithBucklinVXP                                     Case Studies


Our Capabilities

SmithBucklin provides a range of virtual experience solutions, including:


• Helping associations re-imagine their in-person event as a virtual experience
• Partnering with associations to determine and define the event purpose, reason to convene, and key objectives
• Designing, developing, and launching an organization’s virtual experience
• Developing a long-term event strategy that incorporates both in-person and virtual experiences
• Recommendations for technology platforms, experience design, educational programming, tradeshow and sponsorship sales and fulfillment, and more


For more than 70 years, we have collaborated with our client organizations to deliver exceptional event programs and experiences, and as a result, we have an unmatched depth and breadth of expertise.


SmithBucklin VXP℠

At SmithBucklin, we are committed to bringing innovation and value to the client organizations we serve. Based on our own experiences with associations over the past 70+ years, we’re excited to introduce SmithBucklin VXP, our approach to building virtual experiences to enable organizations to meet, engage with communities, and diversify their business models.


SmithBucklin VXP is a process designed for executive directors and boards to identify and articulate how a virtual experience fits in with an organization’s long-term event strategy. These insights are used to design, market, and monetize a custom virtual experience that addresses a market need or provides a desired solution.


Virtual Experience Case Studies

SmithBucklin serves more than 50+ client organizations in the process of pivoting their in-person events to virtual and hybrid events.




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